Märklin Trains: How to become a dealer


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Märklin, Inc. Distribution Policy

Märklin dealer

Since our inception in 1980, Märklin, Inc., the North American subsidiary of Gebr. Märklin & Cie., GmbH, has sold through a network of authorized dealers.*

Märklin authorized dealers are select retailers who desire to carry a quality line of electric model trains and who are prepared to stock an adequate selection of starter sets, locomotives, rolling stock, accessories, and parts to fulfill the needs of the Märklin customer.

To apply for an authorized retail Märklin dealership, a dealer must submit a registration form, a picture of their store, and a credit application form. It is expected that the retail applicant will adhere to recognized business practices and observe advertised business hours. Upon notice of approval, a dealer must place a minimum opening order to activate their dealership.

Once the dealership is activated, it is listed as an authorized Märklin dealer on the Märklin, Inc. Website and also included on the authorized Märklin dealer listing in consumer advertising fulfillment packages. With their opening order, the dealer is sent an authorized dealer sign and other promotional point of purchase materials.

The Märklin Premier Dealer classification recognizes those retail dealers who have made an exceptional commitment to merchandise and service Märklin products.

A Premier Dealer's commitment is shown in the following ways:

Annual minimum Märklin purchase.
Stock a breadth of product in at least two or more product categories, i.e.: HO, Mini-Club, MAXI, Digital or Metall.
Promote the sale of Märklin products using three or more of the following activities:
1. Have an in-store operating Märklin layout.
2. Conduct an advertised in-store Märklin promotion.
3. Utilize Märklin product display cases.
4. Utilize Märklin "point-of-purchase" promotional materials.
5. Include the Märklin logo in yellow page advertising.
6. Utilize Märklin ad slicks in newspaper and/or magazine advertising.
Provide value added services to Märklin customers. Examples of these services include:
1. Being an Authorized Märklin Service Center.
2. Being a Certified Digital Dealer.
3. Participating in the Märklin Exclusiv Subscription Program.
4. Service to Märklin Club members.

The Premier Dealer designation is made on an annual basis. To identify these dealers, a Premier Dealer sign is given to each dealer to be prominently placed in their store.

The Märklin Advantage

The popularity of MAXI, Märklin's large scale metal train; the captive market of Märklin HO, with its own unique and superior 3-rail operating system; and the expanded line of the exquisitely detailed Z gauge Mini-Club will bring new, loyal and upscale consumers into your store. And because each of these high quality Märklin product lines occupies a specific niche within the model railroad market, they will basically be non-competitive with your current lines. Your Märklin business will be new incremental business.

In addition, Märklin provides merchandising and dealer support second to none in the industry, including:

Dealer technical support and seminars.
National advertising and our highly successful toll-free dealer referral line and Website dealer directory send new consumers to your store.
In-store promotions with Märklin personnel provide consumers with hands-on experience and technical information.
Dealer merchandising and point-of-sale support.
North American Märklin Club keeps members up-to-date on new products, and releases special "members only" products sold only through authorized Märklin dealers.

There has never been a better time to become an authorized Märklin dealer. For more information, or to get on board, just fill out our on-line form!

*In addition to the Authorized Märklin Dealership and Premier Dealer classifications, there are accounts who do not sell in the traditional hobby and specialty toy retail distribution channels. Examples of these types of accounts include national catalog companies, national premium incentive companies, and specialty retailers. These type of accounts are not normally listed as either an authorized Märklin dealer or Premier Dealer.